Israeli & International PR · Shmuel Sasoni

We turn complex
innovation into
public credibility.

Strategic PR for mission-driven technology and food-innovation companies — across Israeli and international media.

For journalists I only reach out when I believe there is a real editorial fit.

Get in Touch If you're a journalist →

Track Record

Markets — Israeli & international

10+

Companies featured across major media

40+

Outlets across food, tech, business, lifestyle, innovation

Scroll

Companies worked with

Chunk Foods

Tnuva

Tastewise

Maolac

Meat.The End

Fresh Start

Mamay

Playstream

Chunk Foods

Tnuva

Tastewise

Maolac

Meat.The End

Fresh Start

Mamay

Playstream

Coverage appeared in

TechCrunchFox Business Daily MailThe Grocer VentureBeatHaaretz TheMarkerGlobes WallaFoodNavigator FoodNavigator USAAgFunder News Jerusalem PostNutraIngredients The Food InstituteFood Business News Just FoodAgTech Navigator Interesting EngineeringTimes of Israel VegconomistFood Dive Dairy ReporterBakery & Snacks

For Journalists

If you just got
my email.

Here's what working with me actually looks like — and why it's worth a minute of your time.

✓

I pitch only when there's a story

Not because a client asked me to send something this week. If I'm in your inbox, I believe there's a genuine editorial angle here.

✓

I've read your work

The pitch I sent is matched to what you actually cover — not a generic blast to a beat list.

✓

I make interviews easy

I prep clients thoroughly. You'll get direct, articulate answers — not talking points that go nowhere.

✓

I follow up once

No is a valid answer. I respect your inbox and your time.

Want to talk directly?

shmuel@techforgoodpr.com

"Coverage is rarely just about sending announcements. It begins earlier — with message clarity, strategic timing, and understanding what makes a company relevant beyond its own internal excitement.

That's the work. Finding the real story. Making sure it lands."

Current Work · Chunk Foods

The Echo Effect,
in practice.

Chunk Foods builds whole-cut plant-based steak — a category most food companies considered too hard.

In Israel, the story moved from "foodtech innovation" to culture: a plant-based steak served at Hudson Brasserie, reviewed by food critics, covered by lifestyle media, and discussed across food, broadcast, radio, and consumer press.

Now the international chapter is opening, with U.S. retail and Canadian distribution in motion.

That is the Echo Effect: coordinated PR where Israeli momentum builds international credibility, and international validation lifts the Israeli story.

רשת 13

i24NEWS · מדד גלבוע

פאנל טעימה עם ניב גלבוע (מבקר האוכל)

TV segment

לאישה

Print feature · Women's lifestyle

Print only

כאן רשת ב

"מקורב לצלחת" with Shaul Amsterdamsky

Radio segment

What I actually do

Three things, done
at a high level.

Find the real story

Turn technical innovation into a clear editorial angle.

Place it in the right conversation

Match the story to the journalist, outlet, timing, and market.

Build credibility across markets

Use Israeli and international coverage so each market strengthens the other.

About

This didn't start
as an agency.

Shmuel Sasoni

Founder · TechForGood PR

Los Angeles & Israel

🇺🇸 English🇮🇱 Hebrew

I started this work inside one of Israel's leading PR firms, working with companies across technology, food innovation, sustainability, and emerging industries.

At first, it was client work. One company, then another, then more. But the pattern became clear: serious teams were building products that could actually matter — better food systems, smarter technology, healthier products, more sustainable ways to live — without a clear way to translate that work into public credibility.

That is when the work became personal.

TechForGood PR was built to help those companies become understood, trusted, and talked about — not only in Israel, but in the international media conversations where their work belongs.

Get in Touch

Let's find
the story.

Whether you're a company that needs coverage, or a journalist who wants to stay in touch — I'm easy to reach.

Emailshmuel@techforgoodpr.com

LinkedInlinkedin.com/in/shmuel-sasoni

BasedLos Angeles, CA · Israel +10 hours

LanguagesEnglish · Hebrew

We turn complex
innovation into
public credibility.

Real stories. Real outlets.
Real category context.

How Israel became foodtech's Silicon Valley

Israeli food tech company announces world's first burger made of chickpea protein

Scientists develop new supplement designed to mirror breast milk

Fresh Start on 'the elephant in the room when it comes to foodtech'

Mamay creates a lexicon for taste, releases Sweetness Desktop for digital food & bev development

How Israeli agtech hopes to 'survive and thrive' the current conflict

If you just got
my email.

I pitch only when there's a story

I've read your work

I make interviews easy

I follow up once

The Echo Effect,
in practice.

הסטייק הטבעוני שכובש את ישראל

הסטייק הטבעוני בהדסון — טעימה ראשונה

סטייק טבעוני של חברת צ'אנק במסעדת הדסון: טעימה ראשונה

מנות לטעום עכשיו — שרון בן דוד

צ'אנק: הסטייק הטבעוני שעושה רעש — בדקנו מה הוא שווה באמת

פאנל טעימה עם ניב גלבוע (מבקר האוכל)

Print feature · Women's lifestyle

"מקורב לצלחת" with Shaul Amsterdamsky

Three things, done
at a high level.

Find the real story

Place it in the right conversation

Build credibility across markets

This didn't start
as an agency.

Let's find
the story.

We turn complexinnovation intopublic credibility.

Real stories. Real outlets.Real category context.

How Israel became foodtech's Silicon Valley

Israeli food tech company announces world's first burger made of chickpea protein

Scientists develop new supplement designed to mirror breast milk

Fresh Start on 'the elephant in the room when it comes to foodtech'

Mamay creates a lexicon for taste, releases Sweetness Desktop for digital food & bev development

How Israeli agtech hopes to 'survive and thrive' the current conflict

If you just gotmy email.

I pitch only when there's a story

I've read your work

I make interviews easy

I follow up once

The Echo Effect,in practice.

הסטייק הטבעוני שכובש את ישראל

הסטייק הטבעוני בהדסון — טעימה ראשונה

סטייק טבעוני של חברת צ'אנק במסעדת הדסון: טעימה ראשונה

מנות לטעום עכשיו — שרון בן דוד

צ'אנק: הסטייק הטבעוני שעושה רעש — בדקנו מה הוא שווה באמת

פאנל טעימה עם ניב גלבוע (מבקר האוכל)

Print feature · Women's lifestyle

"מקורב לצלחת" with Shaul Amsterdamsky

Three things, doneat a high level.

Find the real story

Place it in the right conversation

Build credibility across markets

This didn't startas an agency.

Let's findthe story.

We turn complex
innovation into
public credibility.

Real stories. Real outlets.
Real category context.

If you just got
my email.

The Echo Effect,
in practice.

Three things, done
at a high level.

This didn't start
as an agency.

Let's find
the story.