Israeli & International PR Strategy
Israeli and international media strategy for technology, food innovation, and impact-driven companies.
Worked with companies across AI, foodtech, sustainability, and innovation.
TechForGood PR helps founders and companies turn complex work into clear public relevance.
Founded by Shmuel Sasoni, the agency combines strategic thinking, editorial instinct, and hands-on media execution across Israeli and international markets.
The work begins before outreach — with one essential question: what is the real story, and why now?
Building a story journalists actually want to tell.
Working with leading business, technology, and national media in Israel.
Helping companies enter relevant global conversations.
Turning executives into credible voices in their field.
Targeted media work across Israeli and international markets — from narrative development to hands-on outreach.
Working with leading Israeli business and technology media.
Targeted outreach across relevant global publications.
Helping executives become trusted public voices.
Building stories journalists actually want to tell.
Most PR engagements begin with a retainer and end with a report. The Media Move Plan is structured differently: a time-bound sprint that takes your company from zero media presence to first published coverage — with every deliverable defined before we start.
At day 14 you have a published story, a warm journalist pipeline, and a narrative framework your team can use independently. Not a strategy deck. Not a plan to make a plan.
"Coverage is rarely just about sending announcements.
It begins earlier: with message clarity, strategic timing,
understanding editorial logic, and identifying
what makes a company relevant
beyond its own internal excitement."
Work has included media engagement across Israeli and international outlets, including business press, sector publications, and editorial conversations around innovation, food systems, and technology.
Every article below is verified as published. Send the exact article URL and it moves immediately into the live Press Room above — with full metadata.
Coverage is rarely just about sending announcements. It begins earlier: with message clarity, strategic timing, understanding editorial logic, and identifying what makes a company relevant beyond its own internal excitement. That is where real PR begins.
Before any outreach, we invest time understanding what the company actually does, why it matters, and what the right media moment looks like.
Not the official story — the one journalists will actually want to tell. The angle that makes editors say yes.
Map the right outlets, the right journalists, the right sequencing across Israeli and international media.
Knowing when to move is as important as knowing what to say. We coordinate timing, outreach, and follow-through until coverage lands.
If your company is building something meaningful and you believe the story deserves the right attention — let's talk.